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Foundations of Customer Experience

Overview:

This course equips professionals with the mindset and behaviors needed to deliver consistent, memorable, and brand‑aligned service at every stage of the customer journey. Participants learn how to recognize key moments that shape customer perception, apply situational awareness to adapt their approach, and create experiences that build trust, loyalty, and long‑term relationships. Through practical tools, real‑world scenarios, and guided practice, learners develop the confidence to represent the organization with clarity, empathy, and professionalism.

Key Skills You’ll Learn:

  • Recognize Critical Moments in the Customer Journey: Identify the interactions that shape perception, influence trust, and determine long‑term loyalty.
  • Apply Situational Awareness: Adapt your communication, tone, and behavior to meet each customer’s needs in real time.
  • Deliver Consistent, Brand‑Aligned Service: Represent your organization with clarity, empathy, and professionalism across every touchpoint.
  • Strengthen Customer Trust & Connection: Use active listening, emotional intelligence, and proactive problem‑solving to build meaningful relationships.
  • Navigate Challenging Interactions with Confidence: Maintain composure, de‑escalate tension, and guide conversations toward positive outcomes.

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